Established in 1968, Midea has grown from what was once a local workshop into a global leading consumer appliance and air conditioning systems manufacturer. Its 40 years of persistent growth has brought its global turnover to US$ 22 billion in 2013.
Midea is distributed in Nigeria by Somotex Nigeria Limited a large consumer durable goods distribution conglomerate with more than 3000+ trade partners across the country.
The Midea brand was launched in Nigeria in 2007 and has quickly taken up one of the leading home appliances market position.
Grounded in 1997, Somotex is run by experienced professionals in industry. The business model goes beyond fulfillment to provide a unique combination of operational excellence and service efficiency.
We have tentacles all around Nigeria as our business is being efficiently carried out with 6 branch offices, 8 service centers, and 16 warehouses.